Times Square. Flagship location. Opening day.
And a hard deadline: 20+ training videos delivered before the doors opened.
And a hard deadline: 20+ training videos delivered before the doors opened.
Krispy Kreme needed a comprehensive internal training series for their new Times Square flagship — content that could onboard hundreds of employees while still reflecting the energy and polish of a global brand launch.
I led the entire post-production effort, managing a small team of editors through editing, color, and motion graphics for over twenty assets. Every piece had to serve two goals simultaneously — functional clarity for operations and visual cohesion for brand storytelling.
The result: training content that actually worked for internal use — and a social media teaser that generated 650K+ views, proving that smart post-production can turn even operational videos into emotionally resonant brand moments.
Video Credit: Editor & Motion Graphics Artist
