A R I Z O N A x Atlantic Records – “AAPI Month Conversation”
Client: Atlantic Records
Role: Director, Producer & Editor
Project Type: Multi-camera branded podcast
Client: Atlantic Records
Role: Director, Producer & Editor
Project Type: Multi-camera branded podcast
For AAPI Heritage Month, Atlantic Records produced a conversation between A R I Z O N A’s David Labuguen and Netflix/Food Network host Jordan Andino — an open dialogue about Filipino identity, representation, and creative growth.
I directed, produced, and edited the piece, assembling a lean multi-camera crew and overseeing lighting, grip, and post-production. The challenge was to create an intimate, high-quality conversation that balanced brand polish with authenticity — all delivered within a one-week turnaround.
The result is a visually rich and emotionally grounded short film that pairs cultural storytelling with modern production design, extending A R I Z O N A’s brand voice into meaningful conversation.
