B2B storytelling isn’t about hype — it’s about clarity, precision, and trust.
Hewlett Packard Enterprise needed a suite of videos to support multiple product launches across its enterprise portfolio. I directed and produced content that made complex technology approachable — from animated explainers and executive interviews to on-site conference coverage.
Working with lean crews and tight timelines, I led production and post across several projects, managing everything from cinematography to color to motion graphics design. Each deliverable was built for scalability — ensuring visual consistency, brand compliance, and technical accuracy across platforms.
My approach focused on visual systems: combining clean design, animation, and grounded storytelling to help audiences understand innovation without jargon. The result was a series of polished, repeatable content frameworks that extended HPE’s message globally — proving that B2B content can be both strategic and cinematic.
Video Credit: Director & Production Manager
